FIFA World Cup 2026 Tickets: The President of the Seattle Sports Commission, Beth Knox. Revealed her office is in preliminary discussions about potentially hosting the NFL Draft in Seattle. Knox also noted that being chosen as a host city for the FIFA World Cup came as a surprise since Seattle had not made a concentrated effort to secure the event.

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Knox shared these insights in a broad-ranging conversation with Niko Tamurian and Chris Daniels during KOMO News inside the Arena. Since stepping into her role in 2020. Knox and her team have had remarkable success in attracting significant sporting events to Seattle.

Under her leadership, Seattle has been awarded the hosting rights for Major League Baseball’s All-Star Week, the National Hockey League’s Winter Classic, NCAA tournament games, and two globally anticipated FIFA events the World Cup in 2026 and the Club World Cup in 2025.

World Cup Tickets: Growth of Seattle’s Sports Star of the Year Event

Additionally, the Seattle Sports Commission’s annual Sports Star of the Year event has continued to grow in popularity, leading to a move to a larger venue to accommodate increasing demand. Knox discussed the NFL Draft, saying, we’re exploring the possibility of bringing the NFL Draft to Seattle in the future.

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Seattle’s upcoming role as the host city for the FIFA Club World Cup in 2025 will serve as a preparatory event for the FIFA World Cup 2026 the following year. Knox explained that, unlike the World Cup, the Club World Cup was not actively pursued by the city but was offered as an opportunity. We did not go after this event.

It wasn’t something we planned, but it’s become part of our preparations for the World Cup, Knox commented. Although the Club World Cup will be smaller in scale compared to the FIFA World Cup, she highlighted it as a unique chance for Seattle’s infrastructure, security, and transportation teams to conduct trial runs.

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We won’t see the same scale of festivities, fan gatherings, or the six-week influx of hundreds of thousands of visitors that the World Cup will bring, she said, but it’s still six matches with significant attendance, giving our city a chance to test various systems. Another logistical challenge Knox discussed was the completion of Seattle’s cross-lake light rail line, a critical project for managing the influx of fans.

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The light rail, which is currently delayed, could present serious challenges if not completed in time for the World Cup, especially for people traveling from Seattle’s East Side. Knox, who lives in Issaquah, a suburb east of Seattle, described her own experience with the daily commute across I-90.

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She stated that efficient transportation to downtown Seattle is essential. Light rail is a crucial part of that solution, and it needs to be ready. The Seattle World Cup Organizing Committee has long anticipated that many visitors will stay throughout the region, even beyond Seattle’s downtown, with areas like the East Side projected to host a large number of World Cup attendees. A functioning light rail is essential to handle the anticipated traffic smoothly.

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Another exciting development under Knox’s leadership is the revitalization of Memorial Stadium. The stadium is expected to fill a significant gap in Seattle’s sports venue landscape. While Seattle Public Schools will remain the primary tenant and rights holder, Knox indicated that the stadium could attract other professional sports leagues, including the Premier Lacrosse League.

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By providing an upgraded, flexible venue, Memorial Stadium could become a hub for a variety of events, both for local school athletics and professional sports. The annual Sports Star of the Year event is also experiencing considerable growth. Originally founded in 1935, the event has celebrated athletic achievements in Seattle for nearly a century.

With the FIFA Club World Cup and FIFA World Cup on the horizon, Knox’s focus on infrastructure and transportation highlights the extensive planning involved in ensuring Seattle’s readiness to be a world-class host city. The city’s goal, as led by Knox, is not only to attract high-profile events but also to create a sustainable, vibrant sports community that thrives well beyond each event.

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