FIFA World Cup Hospitality: Soccer fans in Houston and across North America are gearing up for the FIFA World Cup 2026, and excitement is already building as FIFA begins offering VIP hospitality ticket packages. While general ticket prices have not yet been announced, FIFA is targeting high-end consumers by releasing exclusive hospitality packages a year ahead of the tournament.
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These packages are designed for fans who want a premium experience beyond just watching the match. NRG Stadium in Houston will be one of the key venues, hosting five group-stage matches and two knockout-round games. Across the United States, fans can expect a range of luxurious options designed to create memorable experiences.
And immersive experiences during the world’s most-watched sporting event. Prices for the hospitality packages vary depending on the tier and match location. At Mercedes-Benz Stadium, for example, packages range from $21,800 to $40,400 for eight matches, including group-stage and knockout rounds.
FIFA World Cup Hospitality: Pitch Side Lounge Offers Elite Access and Celebrity Luxury
And even a semifinal. The most exclusive offering is the Pitch Side Lounge, priced between $37,200 and $40,400. This package includes seating in premium sections 108C-112C, full hospitality service before, during, and after the match, champagne tastings, gourmet meals, and live entertainment.
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Guests will also have access to photo opportunities with World Cup legends and special guests, along with a high-end commemorative gift. This tier is designed for those who want to be part of the action from the closest possible view while enjoying top-tier luxury. The next tier, labeled VIP.
Offers slightly less exclusive but still highly luxurious experiences. With prices between $31,900 and $34,400, this package includes seats in sections 126C-130C, as well as hospitality services before, during, and after the match. In addition to champagne and fine dining, fans will enjoy immersive entertainment.
FIFA World Cup Hospitality: Tiered Packages Provide Unique Matchday Experiences
With city-centric welcome events, live performances, and cultural showcases, creating a strong connection between the tournament and each host city. Like the Pitch Side Lounge, this package includes a premium gift and exclusive access to entertainment zones. The most affordable hospitality tier is the Champions Club, which still offers a high level of comfort and exclusivity.
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Priced between $21,800 and $23,200, this package provides seating in sections 324-327 and includes hospitality before and after matches, though not during. Guests are welcomed with champagne, served fusion cuisine, and treated to live entertainment and photo opportunities.
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FIFA World Cup Hospitality: USA Expected to Drive Surge in Sports Tourism Demand
The gift at this tier is commemorative rather than premium, but it still adds a special touch to the experience. These packages are part of what On Location is calling the largest hospitality program in sports history. The FIFA World Cup 2026, jointly hosted by the United States, Canada, and Mexico.
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It will be the most expansive tournament ever, with 104 matches played by 48 national teams in 16 cities. The tournament will run from June 11 to July 19, 2026. FIFA 2026 and On Location are expecting huge demand for these curated experiences, especially in the United States, where sports tourism.
FIFA World Cup Hospitality: 2026 Set to Redefine Sports Travel with Exclusive Fan Experiences
And luxury travel is on the rise. On Location, originally launched by the NFL in 2015 to provide hospitality for the Super Bowl, has grown rapidly and now provides packages for a variety of major sporting events, including the NCAA, UFC, PGA of America, and MLB.
The company was acquired in 2020 by global entertainment firm Endeavor for $660 million and has since expanded its offerings globally. By partnering with FIFA for the FIFA World Cup 2026, On Location aims to bring its premium experience model to one of the world’s most anticipated sports events.
With preparations well underway and hospitality packages already available, now is the time for soccer fans, especially those seeking a high-end experience, to begin planning their World Cup journey. From luxury seating and gourmet food to legendary entertainment and cultural immersion, the FIFA World Cup 2026 promises not just unforgettable matches but unforgettable moments.
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1: What makes the Football World Cup hospitality program different from previous tournaments?
It’s the first fully integrated, multi-country hospitality program offering luxury experiences across the USA, Mexico, and Canada
2: How can I get tickets for the FIFA World Cup 2026?
You can secure early access by obtaining a Football World Cup Hospitality Credit Voucher before general ticket sales begin.
3: What is a FIFA World Cup Hospitality Credit Voucher?
It’s a deposit that secures early access to select hospitality packages before public sales.
4: When will FIFA World Cup tickets for available to the public?
Tickets will be available to the public after the Football World Cup Hospitality Credit Voucher phase is completed.
5: Are FIFA 2026 hospitality packages only available on matchdays?
No, they also include non-matchday cultural, culinary, and entertainment experiences.
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