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Will have the largest welcome program in the history of sports, rendering to On Location CCO Scott Jernigan. Which will range from arena suites and hospitality communities to exclusive food and entertaining experiences. FIFA designated On Location to be the high-class hospitality breadwinner for the event, which will take place from June 11 to July 19, 2026.
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It will be the main World Cup ever held, held across 16 cities in the three countries and containing 104 matches from 48 teams. In the United States there’s a big request for unique experiences and curated moments sports tourism is booming, Jernigan said. On-Site has been a big part of that push into higher-end involvements around sporting events.
Canada World Cup Hospitality Tickets: On Location’s Hospitality Vision for the World Cup and Beyond
Launched in 2015 by the NFL to sell welcome packages for the Super Bowl. It was learned by global sports and entertainment company Endeavor in 2020 in a $660 million deal. The business now sells hospitality and ticket letters to NCAA, UFC, MLB, and PGA of America events, amongst others. In 2021, On-Site landed its biggest deal yet.
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A $1.3 billion contract with the IOC for the exclusive rights to manage the hospitality and knowledge packages for the next three Olympic Games, which includes Paris 2024 and Los Angeles 2028. Jernigan, who is in Paris for the Games. Said some of what On Location is nearsighted there will mirror what occurs with the World Cup. As people from 120 dissimilar countries have accepted different hospitality packages.
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Roughly seven million tickets are expected to be available for the 2026 World Cup, and about one million premium tickets will be sold as part of hospitality packages. While what that help will include and the careful pricing is yet to be strongminded.
FIFA 2026 Tickets: MLS Partners to Enhance World Cup Hospitality Experiences
On Location also agreed Major League Soccer help with the preferment and sale of these packages. Looking to slender into the league’s soccer know-how, according to Jay-Be halter, MLS policymaking vice president of business development.
But too five of its clubs play in the same stadium. If the league and On Location insight into the kinds of high-end experiences that soccer fans are looking for. The soccer fan is like other fans you’re seeing across the entertainment space. Which is that they want incredible experiences, and they want rather different and unique, Berhalter said.
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We reason the World Cup is the ultimate expression of the sport. And it’ll be an unbelievable chance for the fans to experience it we can give them something that’s never been done before. In the wake of the chaos that enclosed the Copa America tournament. Which saying fans rushed the entrances at Hard Rock Stadium in Miami.
FIFA’s Hospitality Revenue Plans for the FIFA World Cup 2026
Ultimately resulting in not only a late start to the final match but also wounds and arrest. There has been some anxiety about what will happen throughout the World Cup. However, FIFA, On Location, and MLS were not complicated in the hosting of that occasion. And South American soccer alliance CONMEBOL and stadium managers have blamed each other for security lapses. Which Reuters stated fell below the standards of other big generous events apprehended in the U.S., like the Super Bowl.
FIFA has said it imagines generating $3.1 billion from welcome rights and ticket sales during the 2023-2026 World Cup cycle. The bulk of which resolve come from the 2026 tournament. In judgment, FIFA reported $949 million in income spanning 2019 to 2022. Which encompassed the 2022 FIFA World Cup in Qatar. During that contest, which had 64 matches, FIFA said it generated $243 million from welcome package sales.
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