World Cup Tickets: Home Workshop looks to build on FIFA World Cup 2026 viewers in Canada, the U.S. and Mexico. The FIFA World Cup is more than a soccer glass case. It’s big occupational with the 2022 men’s tournament in Qatar engaging five billion fans across all media. From rectilinear TV to alphanumeric and social media, leading to FIFA. Soccer’s world governing body. With 2,345 provisions across Canada, Mexico, and the U.S.Home Depot wants to figure out the listeners for the World Cup 2026.
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You don’t get many occasions where you have a North America-wide happening of this gauge. Said Doug Graham, vice-pre2026 president of e-commerce and promotion for Home Depot Canada. The rarity of this sympathetic event is pretty superior, Graham added. And you don’t get many chances (at it). It’s one of those smithereens that you look at and if you start intelligent about it economically. Iit can make you a diminutive while tense.
But then you start thinking about it expressively. What it means to the country and the countries, not just in North America but transversely the world to people, it’s a handsome special opportunity. According to its 2023-2026 budget, FIFA is doing in advance US$2.693 billion from publicizing rights. TV promotion rights are set at US$4.264 billion and friendliness rights/ticket sales at US$3.097 billion.
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FIFA World Cup Tickets: Official Supporter, Leveraging Expanded Tournament Opportunities
It is petite that FIFA hasn’t monetized around the newly long-drawn-out 48-team, 104-game men’s tournament. Which comes with various levels of sponsorship each only with their own carte du jour of access and opportunities. Home Depot has contracted on as a FIFA World Cup competition enthusiast. A third neck and neck after the top-tier FIFA partners and secondary World Cup sponsors.
Because it is that point of fitting together that we’re looking for, he said. Every product wants to be connected to its customers. Home Workshop is also a host city enthusiast in Atlanta, which serves as its headquarters. Host city factions are a new category of support created for the 2026 tournament. Allowing each of the 16 host cities to bring on board 10 local guarantors who have promotion rights across the sphere or state.

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Home Depot also becomes the official Home Development Retail Fan of the FIFA World Cup 2026. Graham says Canadians will start far-sighted more tournament-related happiness in its advertising starting next year earlier ramping up in 2026. There’s nothing that I can remember that would be bigger than this for us, said Graham. So, when you think about the gauge of what’s profitable to happen in 2026, I contemplate it’ll be a long time before we get to everything that will beat it out.
FIFA 2026 Tickets: FIFA World Cup 2026 Partnership for Promotions, Employee Rewards
In addition to wrapping promotions around the event, Home Workshop will also be able to use its tournament access to reward personnel and manufacturers as well as its Home Garage Canada Foundation with tickets and other perks. This will play a character in just about the lot we do going in towards 2026, said Graham. Home Depot bills itself as the world’s major home upgrading retailer, with 182 of its provisions in Canada.
Home Depot co-founder Arthur M. Blank, complete AMB Sports and Performing, owns the NFL’s Atlanta Falcons and Most Significant League Soccer’s Atlanta United as well as their Mercedes-Benz Stadium home. As the Mexican countrywide team gears up for the highly predicted FIFA World Cup 2026, it is leaving no stone unturned in its quest for inexpensive furniture. With top-tier nations embroiled in qualifiers, El Tri has set its sights on friendly games against protruding teams.
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The prospect of facing such formidable adversaries in their home parks will undoubtedly be a significant challenge for El Tri, as long as vital preparation in advance of the World Cup. With no most important international tournaments forthcoming for a year and a half, aside from the 2025 Gold Cup, these outgoing matches will offer coach Javier Aguirre a central opportunity to test new talent and coagulate his squad before the World Cup comes.
World Cup: Expanded Format to Feature 32 Teams Including Inter Miami and Botafogo
Due to the absence of a January international window, the squad carefully chosen for this equipment will chiefly encompass players from Liga MX and MLS. This presents a golden opportunity for emerging aptitudes and those yet to make their mark since Aguirre’s employment, including Hirving Lozano, to display cabinet their skills.
El Tri is no stranger to appealing to club teams. Just last October, Mexico appropriated on La Liga side Valencia, resulting in an electrifying 2-2 draw. For history, before the 1998 World Cup, Mexico confronted Boca Juniors in Argentina, submitting to a 1-3 defeat. Next up for El Tri is the Concacaf Nations League rounds against Canada scheduled for March. European colossi such as Real Madrid and Manchester City.

Along with Lionel Messi’s Inter Miami, newly round-off South American title holder Botafogo, and the best clubs from Asia, Africa, and Oceania will mouth in the draw for FIFA’s revitalized World Cup. Traditionally held every December. The development will see 32 teams contend, a significant increase from the earlier seven, and design a shift to a quadrennial schedule, mirroring the FIFA World Cup for countrywide teams, co-hosted by the U.S., Mexico, and Canada in 2026.
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